brain traffic :: web copywriting :: writing for the web

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Web Writing

Inspire trust. Motivate action. All in a matter of seconds.

Your users are online to gather information and complete tasks. Does your web copy get them where they need to be … or only get in their way?

Writing for the web is different.
People don’t read their computer screens the way they read a brochure. They’re impatient. They scan. They’re looking for the next click. They want immediate gratification. Your copy needs to deliver ... every page, every time.

We get it.
We create web copy that’s:

Scan-friendly
Written with your key audiences in mind
In brand
Customer-facing
Search engine optimized

So here’s what you get.
Engaging, readable, actionable web site copy. And that means more clicks. Happier users. Faster results.

And another thing.
We’re sort of fanatics when it comes to documentation. Our content documents include metadata, screen numbers and labels, and link instructions. They’re also accompanied by detailed content inventories to keep track of it all.

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CaringBridge.org
CaringBridge provides free web sites that connect loved ones during critical illness, treatment and recovery.