The Project
In a little over two decades, Caribou Coffee has earned a special place in the cup holders of college students, soccer moms, and coffee enthusiasts worldwide. As the country’s second-largest coffee retailer, Caribou needed their website to reflect the key to their success: a refreshing mix of high-quality ingredients and low-key attitude.
Our Contribution
Brain Traffic:
- Wrote and revised all required site copy for brand compliance and improved online readability.
- Created consistent, easy-to-review documentation.
- Wrote killer headlines for easier scanning and higher click-through rates.
- Drank lots of coffee. (Research, people.)
Our Results
With one eye on brand and the other on usability, Brain Traffic delivered an extra large content deck of smart, engaging copy. CaribouCoffee.com launched with the brand voice their customers recognize and love.