It's not enough to create content. You have to take care of it.
Likely, it’s the unanswered questions that keep you up at night: How much content do you really have? What does it say? Where does it live? How is new content being created? Why do we need it? Is there a workflow? Is it working? Who’s reviewing it, and with what guidelines?
Most importantly: What are the associated costs—and risks—you’re incurring as a result of all these unknowns? To your company? Your brand?
For content to remain accurate, relevant, timely, and valuable to your audiences, it’s critically important that you develop specific governance policies, standards, and guidelines. These can inform and even define your:
- Content-related roles and responsibilities
- Decision-making processes around content
- Content governance tools (such as style guides, pattern libraries, etc.)
- Emergency action plans
Let’s talk specifics. Get in touch >