About: Brain Traffic is one of the most recognized content strategy consultancies in the world. We’re deeply committed to making digital content everywhere more useful, usable, and inclusive. And we’re having fun doing it.

Founded in 2001 by CEO Kristina Halvorson, we’ve helped several hundred clients across every industry to plan, create, and deliver the content their audiences care about most.

Our experts have spoken at over 200 events around the world, and our team regularly shares our expertise through industry articles, white papers, podcasts, and webinars. Brain Traffic also produces the Confab content strategy conference, which has welcomed thousands of attendees from 40 different countries every year since 2011.

Clients love working with Brain Traffic because we offer straight talk and pragmatic solutions. Everything we do comes back to helping people—your customers, audiences, and employees—get things done more efficiently and effectively with better content products and processes.

The magic happens at our headquarters in beautiful Minneapolis, Minnesota.

brain traffic staff working on a project

Our Books

We wrote the book on content strategy. (And then we wrote some more.)

Content Strategy for the Web

Kristina Halvorson

Websites are the heart of most digital ecosystems. The lessons of this foundational text established content strategy as a necessary practice in the field of UX, and continues to shape content strategy around the world.

The Content Strategy Toolkit

Meghan Casey

Chock-full of tools, templates, and step-by-step instructions, this handy blue book continues to inspire our approach to operationalizing content strategy methods and best practices within organizations.

Writing for Designers

Scott Kubie

More and more organizations are relying on web and UX designers to craft copy for digital experiences. Writing for Designers lays out a universal workflow to help overwhelmed teams get the writing work done.

Our Clients

We help leading organizations manage the content side of their customer experience across every department.

“You listened, you considered, you advised, you listened again, you revised, and you set us out a clear and flexible road to the future. And we’ve really enjoyed getting to know you.”
Julie, Vice President/Editor-in-Chief
“Brain Traffic takes a united, collaborative approach. They get our vision and our goal—where we’ve been, where we’re at now, and where we want to go.”
Morgan, Senior Digital Strategist
“It has been and continues to be a real pleasure working with Brain Traffic. They got us focused and moving down the right path! Brain Traffic really is at the top of the content game.”
Robb, Chief Marketing & Communications Officer

Our Podcast

An interview series for people who care about content.

CEO Kristina Halvorson hosts guests on this show dedicated to the practice (and occasional art form) of content strategy. Join Kristina for deep conversations, hot topics, and expert insight on making content work. Recent guests include content leaders from Atlassian, Harvard, Dropbox, Microsoft, and Publicis Sapient.

content strategy podcast booth
happy employees


Brain Traffic welcomes inquiries from freelance content strategists and digital writers with 8+ years of experience. We’re not hiring for full-time positions right now, but you can follow us on Twitter to keep up-to-date with any hiring announcements.

Let’s stay in touch!

Join Brain Traffic’s mailing list for monthly content strategy insights and updates about upcoming events.

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