About: Brain Traffic is one of the most recognized content strategy consultancies in the world. We’re deeply committed to making digital content everywhere more useful, usable, and inclusive. And we’re having fun doing it.

Brain Traffic helps businesses create smart content strategies for websites and marketing programs. We also produce events that empower content professionals to do great work.

Our company was founded in 2001, making us one of the very first content strategy consultancies in the world. Brain Traffic CEO and Founder Kristina Halvorson (author, Content Strategy for the Web) is widely recognized as one of the leading voices in content strategy. 

Brain Traffic clients include dozens of Fortune 100 companies, hundreds of beloved brands, esteemed higher education institutions, and nonprofit organizations around the world. 

We’re proud to lead the content strategy conversation worldwide. Our experts have spoken at over 300 global events, and our team regularly shares our expertise through industry articles, white papers, podcasts, and webinars.

All this (and more!) happens from our beautiful hometown of Minneapolis, Minnesota.

brain traffic staff working on a project

Our Books

We wrote the book on content strategy. (And then we wrote some more.)

Content Strategy for the Web

Kristina Halvorson

Websites are the heart of most digital ecosystems. The lessons of this foundational text established content strategy as a necessary practice in the field of UX, and continues to shape content strategy around the world.

The Content Strategy Toolkit

Meghan Casey

Chock-full of tools, templates, and step-by-step instructions, this handy blue book continues to inspire our approach to operationalizing content strategy methods and best practices within organizations.

Writing for Designers

Scott Kubie

More and more organizations are relying on web and UX designers to craft copy for digital experiences. Writing for Designers lays out a universal workflow to help overwhelmed teams get the writing work done.

Our Clients

We help leading organizations manage the content side of their customer experience across every department.

“You listened, you considered, you advised, you listened again, you revised, and you set us out a clear and flexible road to the future. And we’ve really enjoyed getting to know you.”
Julie, Vice President/Editor-in-Chief
“Brain Traffic takes a united, collaborative approach. They get our vision and our goal—where we’ve been, where we’re at now, and where we want to go.”
Morgan, Senior Digital Strategist
“It has been and continues to be a real pleasure working with Brain Traffic. They got us focused and moving down the right path! Brain Traffic really is at the top of the content game.”
Robb, Chief Marketing & Communications Officer

Our Podcast

An interview series for people who care about content.

CEO Kristina Halvorson hosts guests on this show dedicated to the practice (and occasional art form) of content strategy. Join Kristina for deep conversations, hot topics, and expert insight on making content work. Recent guests include content leaders from Atlassian, Harvard, Dropbox, Microsoft, and Publicis Sapient.

content strategy podcast booth
happy employees


Brain Traffic welcomes inquiries from freelance content strategists and digital writers with 8+ years of experience. We’re not hiring for full-time positions right now, but you can follow us on Twitter to keep up-to-date with any hiring announcements.

Let’s stay in touch!

Join Brain Traffic’s mailing list for monthly content strategy insights and updates about upcoming events.

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