Brain Traffic CEO Kristina Halvorson is the author of Content Strategy for the Web, the founder of Confab Events, and hosts The Content Strategy Podcast. (Also, she loves content strategy.)

Kristina is widely recognized as one of the leading voices in content strategy. When she’s not busy guiding Brain Traffic clients along their content strategy journeys, she’s working hard to contribute to the ever-evolving content strategy conversation.

Kristina has been practicing content strategy for nearly two decades. In 2008, her seminal article, The Discipline of Content Strategy, was published by A List Apart, the world’s most popular online magazine for web professionals. She also initiated the 2009 Content Strategy Consortium, which was the first official gathering dedicated to the topic of content strategy.

Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy, and works closely with Fortune 500 companies as both a speaker and consultant.

As host of The Content Strategy Podcast, Kristina speaks with content experts from all over the world in lively conversations that explore how content strategy can help businesses in every industry.

Onstage, Kristina is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared as a featured speaker at over 100 conferences around the world. Kristina’s articles and interviews have appeared on dozens of blogs, podcasts, online magazines, and other media.

Kristina lives in St. Paul, Minnesota with her two children, whom she often quotes on Twitter (@halvorson). 

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