Blog

Your organization is full of people who can be great content writers. The trick? Providing the right resources and training to help them succeed.

​Want to create better content? Take a lesson from someone who knows about good user experience—you.​

Here are three important questions to ask yourself when moving toward a more user-centered content strategy.

So many of us struggle to get buy-in for content strategy. What’s the best way to convince your stakeholders it’s really, truly important?

Whether you’re sharing a new concept with coworkers or presenting at a conference, the ability to teach content strategy is a valuable skill worth honing.

Break out your reading lists, content strategists. You’re going to want to add these titles to your to-read pile.

Don’t let vocabulary or office politics get you down. Your content strategy work is relevant, no matter what words are tied to it.

What do you do with that shiny new content ecosystem map you’ve created? Here’s how to effectively put your map into practice.

The content strategy quad has been the guiding cornerstone of our practice for years. But as with anything, thinking changes. Here is Brain Traffic’s new take.

It’s no secret that quality content is often the result of collaboration among varied groups, most often content and customer experience professionals.

At her 2018 SXSW talk, Kristina Halvorson shared a smart strategic framework that will finally help you manage content with confidence, now and in the future.

Everyone sees your website a little bit differently. How do your users see it? Stakeholders? The CEO? And what can you learn from adopting their perspective?

Content governance can be a beast—especially when it comes to ongoing work for SMEs. But it may finally be creeping into the heart of organizations.

Once you’ve completed discovery work for a content strategy project, the next best step is to create a situation analysis. Here’s how to craft one effectively.

It’s an important question to ask in any content strategy project, and it will ultimately make your work—and life—so much easier.

Fixing your corporate website requires planning, creating, publishing, and overseeing web content. So how do you support that process?

If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.

Stakeholder alignment is rarely easy but always worth the challenge. Here Kristina Halvorson shares a slide deck of tools to help you succeed.