Use Your Words: Writing for Non-Writers

Armed with the right tools and principles, anyone can write for websites and products. Here Kristina Halvorson shares a slide deck on how to get the writing done.

UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether?

Good news: You don’t need to settle for lorem ipsum or half-baked prose. There are language principles and content design tools that anyone can put to work—yes, even the “non-writers” among us.

I spoke on this topic at the October 2018 An Event Apart in Orlando, where I shared examples from popular products and well-loved websites to uncover the secrets to stellar content that anyone can create, no matter your role or area of expertise.

Here are the slides from this talk. Enjoy!

Kristina Halvorson is CEO of Brain Traffic, founder of Confab Events, coauthor of Content Strategy for the Web, and host of The Content Strategy Podcast.

Writing for Designers

Learn how to get the writing done on your digital products. A new book by Brain Traffic's Scott Kubie, now available from A Book Apart.

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