Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.
In just one day, you'll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:
Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.
For nearly 20 years, Kristina has helped people all over the world learn how to create, deliver, and govern useful, usable content. She appears frequently at UX and marketing conferences to speak about the importance of content strategy, and how it helps organizations solve complex content problems for both their audiences and employees. She leads a team of expert content professionals at Brain Traffic, whose work continually helps evolve the larger field.
Follow her on Twitter at @halvorson.
I think you’re confirming for a lot of people that they’re on the right track and giving them the tools to articulate their thoughts. Now I can assemble the thoughts and put them to work. Thank you!
I loved all of the tools and books Kristina shared that I could return to afterward. My view of a good workshop is lots of tools and good advice plus contact time with the presenters.
The tools and practical information presented in this workshop really helped me solidify an idea of what I need to do and action to take rather than stay lost in theoretical ideas.
I’m just so thrilled to have attended. I took away so many tools and resources that I will be putting to work right away. Kristina is a great presenter—engaging, funny, and great materials.
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